Wednesday, May 13, 2009

Signs of the Times in Salisbury


it's bittersweet news . . .
(Click on photo to read the sign)

Here's the letter that Jason emailed on Friday May 15 to his customers:


Sweet William's is expanding!

We are opening a new retail shop in Salisbury at 19 Main Street, next to Salisbury Wines, Kinderhook Realty and J Stack Clothiers. We hope to complete renovations and be open for business by July 1st. Initially we will be open Thursday, Friday, and Saturday from 8:30 am to 4:00 pm and Sunday from 8:30 am to 2 pm. And yes, we will be making our famous cream scones every day we're open! Our new bakery will also feature a refrigerated pastry case which will allow us to offer a wider selection of desserts in a variety of sizes. We will be adding brewed coffee, fresh iced tea and hand-squeezed lemonade and of course we will have all your favorite cookies, and some new ones you might not have tried yet!

So, what's happening in Falls Village?

We will continue to use our current space for baking cookies, wedding cakes and other large volume projects. Once the new shop opens we will no longer be selling retail on Saturday in Falls Village, but if you happen to find us in the kitchen making cookies, feel free to stop in. We'll probably have a few on hand to satisfy your cravings!

We will keep you up-to-date on the progress of our new shop and when our official opening date will be. In the meantime, hope to see you on Saturdays in Falls Village!

Thank you for your continued support,
Your friends at Sweet William's

860.824.8180
www.sweet-williams.com

3 comments:

Terry Cowgill said...

You can't blame him for wanting more traffic than there is in downtown FV. And Byzance has moved to Salisbury from Sharon.

Both towns are finding it's hard to keep businesses when you don't have a very vibrant business community.

Bittersweet indeed.

Zoe said...

You can be sure we Falls Villagers will find our way to Salisbury for Jason's scones and wonderful treats and for Jason and Sharons' signature warm greetings. Best of luck to Sweet Williams in your new venture! Zoe

Noelle said...

Jason and Sharon will still be baking in Falls Village. And you can still stop in and buy cookies if someone's there (Jason told me so). So its a shift, but its not goodbye (thank goodness).